Note the detail; little mesh butterflies on the frame,
Butterfly cutout wheels,
And of course, purple sparkly logo.
Then there were the cheese graders. This is the mountain version, and apparently mud does not get lodged in the gaps, the only time when it would is when the mud is thicker than the gaps, in which case, it is said that you would only be weighed down as much as you would be on a normal mountain bike.